Skip to content
Home » Jordan logo: Name, designer and meaning

Jordan logo: Name, designer and meaning

Jordan logo

Jordan logo: In the realm of sports and sneaker culture, few logos are as instantly recognizable as the Jumpman logo. The Jumpman, the symbol of the legendary Air Jordan brand, has transcended its origins as a mere sports logo to become a global icon. In this article, we will delve into the history and significance of the Jordan logo, exploring its name, designer, and the profound meaning it carries.

The Name: Jumpman

The Jordan logo is famously known as the “Jumpman.” This name is derived from the central image of the logo itself – a silhouette of basketball legend Michael Jordan in mid-air, leaping towards the hoop for one of his iconic slam dunks. The pose is synonymous with Jordan’s incredible athleticism and ability to defy gravity, making “Jumpman” a fitting moniker for the symbol.

Jordan logo

The Designer: Peter Moore: Jordan logo

The credit for creating the Jumpman logo goes to the talented designer Peter Moore. Moore is a renowned figure in the world of sneaker design and marketing, with a track record of groundbreaking work. He played a pivotal role in shaping the Air Jordan brand, and his collaboration with Michael Jordan in the 1980s was instrumental in catapulting the brand to the heights it enjoys today. Moore’s inspiration for the Jumpman logo came from a photograph of Jordan captured by Jacobus Rentmeester. The photo, originally published in Life magazine, featured Jordan in a similar mid-air pose. Moore saw the potential to turn this image into an iconic logo and collaborated with the graphic design team at Nike to bring the Jumpman to life.

THE Jordan logo

The Meaning: Aspirational Excellence

The Jordan logo is more than just a marketing tool; it encapsulates a profound message of aspirational excellence. Michael Jordan’s career and the Air Jordan brand have always been about pushing the boundaries of what is possible and striving for greatness. The Jumpman logo represents this ethos perfectly.

1. Athletic Excellence: Jordan logo

At its core, the Jumpman symbolizes the extraordinary athletic abilities of Michael Jordan. His gravity-defying dunks and unmatched skills on the basketball court made him a true icon of excellence in sports.

THAT Jordan logo

2. Determination:

The logo’s image of Jordan suspended in mid-air speaks to the determination to overcome obstacles and rise above challenges. It encourages individuals to reach for their goals, regardless of the obstacles in their path.

3. Style and Culture: Jordan logo

Beyond the sports world, the Air Jordan brand has permeated popular culture. The Jumpman logo has become synonymous with style, fashion, and streetwear, reflecting a broader cultural shift towards embracing athletic aesthetics in everyday life.


The Jordan logo, known as the Jumpman, is a symbol that transcends its origins as a sports logo. Designed by Peter Moore, it embodies the spirit of aspirational excellence, inspired by the legendary career of Michael Jordan. Beyond its iconic silhouette, the Jumpman logo is a reminder that with determination and dedication, anyone can reach new heights and achieve greatness, both on and off the court. It is a symbol of inspiration and a testament to the enduring legacy of one of the greatest athletes of all time.